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Archive for the ‘Internet’ Category

Internet In India At A Growth Path

In Internet on September 12, 2008 at 9:45 pm

All internet loves must thanks comScore Networks on releasing the survey result which claims that the India has emerged as the fastest growing country of Internet users, surpassing the growth rates in the US, China, Japan. However, India is not there in the top 10 countries in terms of average monthly hours online per unique visitor.
comScore Networks also reports that India ranked eighth in terms of number of internet users as of January 2007. The US has the largest internet population of 153 million followed by China ( 86.8 million), Japan (53.6 million), Germany (32 million) and the UK (30 million) in the top five. The growth in the internet penetration can also be attributed to the fact that India grew at 33 per cent, while the world average was 10 per cent. I believe that the Indian Internet market is still at nascent stage and we hardly have any Internet success story. Indian Internet space needs a few Indian internet brands. I believe that its not enough to have just rediff, Indiatimes, and naukri. In current business scenario the Indian Internet market one needs a path breaking indigenous idea, two a local idea with global standard execution, three experimentation with local content. In current market scenario I can only see that the market is mushroomed with too many me-too ventures. I believe that Indian market is yet not explored well and needs experimentation.
 

No wonder VC firms from Silicon Valley now focusing on India and several Indian companies as part of their portfolio. The global VC films like Sequoia India, Helion, Matrix Partners, Norwest Venture Partners, Canaan Partners, NEA IndoUS Venture Fund , and KPCB in last few years have funded various Indian internet ventures. The internet companies which got vc funding are Guruji, Travelguru, MingleBox, ApnaLoan, Shaadi, Komli, MakeMyTrip, seventymm, Yatra, Sulekha,  bharatmatrimony, cleartrip, naukri to name a few. A close look on these internet venture tells yet another story. These internet ventures can be classified into lifestyle, travel, or existing, prominent portals. All these internet ventures with low internet population are managing the revenue is a commendable task. A close look on these entire ventures also indicates that they are playing in the field which is closely linked to corporate world. Naukri is a job board; Travelguru, MakeMyTrip, Yatra are travel portals with focus on corporate or office goers.

Vivisimo – search engine

In Internet on August 3, 2008 at 6:15 pm

Vivísimo was founded in 2000 by a trio of computer science researchers at Carnegie Mellon University. The name was taken from the Latin root viva for “life,” with the Romance suffix – issimo indicating a superlative.

Vivísimo is a privately held enterprise search software company in Pittsburgh that develops and sells software products to improve search on the web and in enterprises. The technology that Vivísimo uses could classify search results based on clustering and metasearch technology. The company made active use of business intelligence and data mining techniques to explore its database and to bring out the veiled and hidden relationships therein.

Vivísimo technology is available to enterprise in the form of a cohesive search suite, Vivísimo Velocity, which includes the Velocity Search Engine, Velocity Clustering Engine and Velocity Content Integrator. The technology is also freely available to the public in the form of Clusty. Vivisimo , despite a negligible share in the search engine market, was able to achieve high quality results on any type of textual content with little or no customization.

Eurekster – search engine

In Internet on August 3, 2008 at 6:15 pm

Eurekster is a company based in Christchurch, New Zealand, with an office located in San Francisco, California, that builds social search engines for use on websites, the search engines are called swickis.

The co-founder and chief scientist of Eurkester is Dr Grant Ryan, who is also the co-founder and chairman of Christchurch-based company, SLI Systems, who specialize in search engines that learns from the users.

Eurekster a startup launched in January 2004, specialized in providing highly personalized search results to users through its proprietary SearchParty technology. Its search engine was capable of analyzing the search behavior of its users and supplied results based on their preferences and interests.

Cuil – search engine

In Internet on August 3, 2008 at 6:14 pm

Cuil is a brand new search engine created by former Google and IBM veterans. Cuil, an old Irish word for knowledge, was co-founded by Tom Costello, CEO; his wife, Anna Patterson, president and Russell Power, vice president of engineering.

Cuil may succeed where others have failed and give powerhouse Google a run for its money. Cuil has developed new architecture and algorithms and that its search engine has indexed 120 billion Web pages. Cuil’s robot Web crawler, Twicler, supports the robots.txt Crawl-delay directive robots.txt to help small sites that are bandwidth-limited. Moreover, unlike other search engines Cuil’s privacy policy states that it does not store records of users’ search activity or IP addresses.

Ask Jeeves – search engine

In Internet on August 3, 2008 at 6:14 pm

Ask.com formerly known as Ask Jeeves is a search engine was founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. Three venture capital firms, Highland Capital, Institutional Venture Partners, and The RODA Group were early investors.

The original Ask Jeeves software was implemented by Gary Chevsky from his own design. The technology provided smart search features that lent access to weather forecasts, stock quotes, news headlines, etc. The search site offered various specialized search options apart from effective categorization facilities. It also offered the options to edit, to categorize and to annotate both saved searches and search history.

Ask Jeeves had its own search engine Teoma, which is now defunct. Ask Jeeves again on February 27, 2006 disassociated the character Jeeves and renamed the firm Ask.com and later in 2007 Ask.

Yahoo– search engine

In Internet on August 3, 2008 at 6:13 pm

Yahoo pioneered the online commercial directory concept when it first launched the service in 1994 but did not pay much attention to search services during its initial days, preferring to source it from other parties like Open Text, Alta Vista, Inktomi and eventually, Google. Yahoo realized the importance of search engines in the late 90s when they
gained prominence and started affecting e-commerce to a level that almost a third of online ad revenues were generated through them.

Yahoo started focusing on search engine business starting October 2002, by outsourcing the service to Google. The purchase of Inktomi for $235 million in late 2002 and subsequently Overture in October 2003 (for $ 1.6 billion) made Yahoo the owner of two of the largest and the oldest of the commercial paid search services. This also gave Yahoo 100 billion new users and the capability to promote its own internal search engine through innovative advertising solutions that competed with Google’s AdWords and AdSense programs.

In February 2004, Yahoo scrapped its relations with Google and began using its own search engine instead. The Cable News Network (CNN), the leading media giant, replaced Google for Yahoo in May 2004 to provide algorithmic and paid results to its users.

Google – search engine

In Internet on August 3, 2008 at 6:12 pm

Google was the largest and the most versatile search engine on the Internet. The search engine had a robust workload and query-processing abilities. Realizing the importance of a fast, scalable search engine, Google employed linked PCs to quickly find the results of a query. This resulted in faster response times, greater scalability and lower costs. Google used PageRank10 and Hypertext-Matching Analysis11 technologies to provide fast and accurate results. Besides, it employed special software robots called Spiders that built a list of important key words found in the millions of websites on the Internet. This process of automated listing was called web crawling.

About 95% of Google’s revenue came from advertisements, primarily through its two popular offerings, AdWord and AdSense.

Consumer Generated Media

In Advertising, Internet on August 1, 2008 at 10:18 am

Consumer Generated Media describes a variety of new and emerging sources of online information that are created, initiated, circulated and used by consumers intent on educating each other on products, services, brands, personalities and issues.

– Neilson Buzz matrices.

Pete Blackshaw, CMO for Nielsen Buzzmetrics, coined the term “consumer generated media” (CGM) to describe the evolving consumer-created space on the internet. CGM refers to posts made by consumers within online venues such as internet forums, blogs, wikis, and discussion lists, on products that they have purchased, questions they have or problems they are trying to solve. CGM is constantly evolving in terms of form and content. A few prominent websites used for CGM include: Brickfish, Dailymotion, Digg, eBay, Facebook, Flickr, MySpace, Picasa, Revver, Second Life, TripAdvisor, TypePad, Wikipedia, WordPress, YouTube, bigadda

The most common consumer hangouts in the CGM spaces are: Discussion boards, Blogs, Wikis, Social networking sites, News Sites, Trip planners, Mobile Photos sharing sites, Videos sharing sites, Customer review sites, Experience or photo sharing sites. The CGM supporting sites can be divided into five different categories for better understanding. They are,

Blogs: A Blog is the collection of web log where publisher shares his stories, fantasies or experiences. The wordpress, blogger, bigadda are the famus platforms which offer blogging experience.

Message Boards or Discussion Forums: Interest-focused message forums and discussion boards like citehr, are the most prominent content sharing tool. This concept was evolved from the Tech World where techies discuss their problems and experts offer advice to the fellow techies. Now this concept has become common across verticals.

Review Sites: This is a popular place where an excited customer spread positive word and an irate customer vents his frustration. Mouthshut is one of the famous review site.

Groups: These are highly focused and specialized groups or communities where the members exchange ideas in the virtual world. These clubs are an offshoot of the Mail groups where one can connect with their friends through group mails like Yahoo, Google offers platform to create groups.

Communities: Communities like Orkut, facebook, you tube, Flicker, linkedin offer networking and socializing opportunities to the Internet savvy individuals. Started as a socializing tool, these communities grew as an influential media for marketers.

The idea of CGM has evolved from its early roots of consumer feedback via online letters and email to encompass new media such as video, pictures and social networking sites. The phenomenon, CGM is a nightmare as well as an opportunity for marketers. It is a nightmare since the marketer has no control over the media or the message, an opportunity because if used wisely, it can turn out to be a new medium and an invaluable source of customer information.

Yahoo! built on Acquisitions

In Internet on July 30, 2008 at 9:57 am

Yahoo! was founded by Stanford University graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 1, 1995.
Yahoo provides a range of products and services including a web portal, a search engine, Yahoo! Directory, Yahoo! Mail. It has grown through continuous innovation and acquisitions. Here is the list of acquisitions which helped Yahoo! grow.

1997Net Controls, Web search engine which helped Yahoo develop Yahoo! SearchFour11, Web-based email which helped Yahoo develop Yahoo! Mail

1998Classic Games, Online game, which helped Yahoo develop Yahoo! GamesSportasy , Fantasy sport, which helped Yahoo develop Yahoo! Fantasy SportsViaweb ,Web application which helped Yahoo develop Yahoo! StoreWebcal , Calendaring software which helped Yahoo develop Yahoo CalendarYoyodyne,Direct marketing which helped Yahoo develop Yahoo! Search MarketingHyperparallel, Data analysis which helped Yahoo develop Yahoo! Search

1999Log-Me-On, Digital identity which helped Yahoo develop Yahoo!Broadcast.com, Internet radio which helped Yahoo develop LAUNCHcastEncompass, Internet service provider which helped Yahoo develop Yahoo!GeoCities , Web hosting service which helped Yahoo develop Yahoo! GeoCitiesOnline Anywhere , Content delivery network which helped Yahoo develop Yahoo! TV

2000Arthas.com, E-commerce payment systems which helped Yahoo develop Yahoo! StoreMyQuest , Internet service provider which helped Yahoo develop Yahoo!eGroups , Electronic mailing list which helped Yahoo develop Yahoo! GroupsKimo, Web portal which helped Yahoo develop Yahoo!

2001Sold.com, Online auction tools which helped Yahoo develop Yahoo! ShoppingLAUNCH Media , Online music store which helped Yahoo develop Yahoo! Music

2002Hotjobs.com , Job search engine which helped Yahoo develop Yahoo! HotJobsInktomi Corporation , Internet service provider which helped Yahoo develop Yahoo! Search

2003Overture Services, Inc., Search engine marketing which helped Yahoo develop Yahoo! Search Marketing

20043721 Internet Assistant , Browser Helper Object which helped Yahoo develop Yahoo! AssistantKelkoo, Price comparison service which helped Yahoo develop KelkooOddpost , Web-based email which helped Yahoo develop Yahoo! MailMusicmatch Jukebox , Audio player which helped Yahoo develop Yahoo! MusicThe All-Seeing Eye, Game server browser which helped Yahoo develop Yahoo! GamesStata Labs, Web-based email which helped Yahoo develop Yahoo! MailWUF Networks, Mobile media which helped Yahoo develop Yahoo! Mobile

2005Verdisoft, Computer software which helped Yahoo develop Yahoo! MobileStadeon , Online game which helped Yahoo develop Yahoo! GamesLudicorp, Image hosting service which helped Yahoo develop FlickrTeRespondo , Advertising network which helped Yahoo develop Yahoo! Search MarketingDialpad, Voice over Internet Protocol which helped Yahoo develop Yahoo! Voiceblo.gs, Weblog software which helped Yahoo develop Yahoo! 360°Konfabulator , Widget engine which helped Yahoo develop Yahoo! WidgetsUpcoming.org, Calendaring software which helped Yahoo develop Yahoo! LocalWhereonearth, Web mapping which helped Yahoo develop Yahoo! Mapsdel.icio.us, Social bookmarking which helped Yahoo develop del.icio.us

2006Webjay, Online music store which helped Yahoo develop Yahoo! MusicSearchFox, Web search engine which helped Yahoo develop Yahoo! SearchMeedio, Digital video recorder which helped Yahoo develop Yahoo! GoJumpcut.com, Online video editing which helped Yahoo develop Yahoo! VideoAdInterax, Online advertising which helped Yahoo develop Yahoo! Search MarketingBix.com , Social media which helped Yahoo develop BixKenet Works, Mobile software which helped Yahoo develop Yahoo! MobileWretch, Virtual community which helped Yahoo develop Wretch

2007MyBlogLog, Social network service which helped Yahoo develop MyBlogLogRight Media, Online advertising which helped Yahoo develop Yahoo! Search MarketingRivals.com, College football which helped Yahoo develop Yahoo! SportsBlueLithium, Advertising network which helped Yahoo develop Yahoo! Search MarketingBuzzTracker, News site which helped Yahoo develop Yahoo! NewsZimbra, Collaborative software which helped Yahoo develop Zimbra

2008FoxyTunes, Browser extension which helped Yahoo develop FoxyTunesMaven Networks , Video on demand which helped Yahoo develop Yahoo! VideoInquisitor, Browser extension which helped Yahoo develop Inquisitor

The growth of the Yahoo is function of acquisition or innovation or innovation backed by acquisition is matter of debate.

Yahoo! built out of Alliances, Acquisitions (and looking for Merger)

In Internet on July 30, 2008 at 9:55 am

In 1994, Jerry Yang and David Filo, the two young PhD computer science students from the Stanford University, started compiling list of their favorite websites as a hobby. They also listed them on websites. They developed Web-searching software which helped in web search and indexing sites. They categorized and subcategorized their websites for better search result. The website in the early days was categorized under Art, Business, Computers, Economy, and Education and also subcategorized each of the categories soon became too cumbersome, as the number of websites in their list increased. Jerry Yang and David Filo named the search list Yahoo.
By January 1995, Yahoo, had 10,000 websites and was getting one million hits a day. However, the indexing was still done by humans. During the same time, Yahoo had to be moved out of the Stanford University server where it was hosted.
By this time, Yahoo had gained fame and respect and venture capitalists showed interests in investing in Yahoo against a pie of Yahoo. The industry had recognized the potential of Yahoo and AOL wanted to buy Yahoo for $2 million. However, both Yang and Filo declined the offer. The media covered these events in detail which helped Yahoo gain visibility. The feature story in Newsweek during that time coined the expression ‘did a Yahoo.’ This coinage was later modified to become the company’s famous slogan ‘Do You Yahoo!?’
LaunchIn March 1995, Yang, Filo and Tim Brady (a friend of Yang) wrote the business plan for Yahoo. The business plan put forth the vision of Yahoo; to become the ‘TV Guide of the Internet.’ The business plan also focused on advertisers to help generate its revenues, without charging any fees from the users.
The plan also stressed the importance of Yahoo’s independence, editorial impartiality, brand equity and free service for the end users. The business plan also listed that the second-biggest source of income should be through licensing deals.The business plan announced Filo as president and CEO, and Yang as chairman and CFO.
In March 1995, Yahoo was incorporated and in April the company got its first $1 mn venture funding from Sequoia Capital. As soon as venture funding was received, the founders put an interim management in place at Yahoo. Yahoo launched its website in early August 1995.
Yahoo Expansion
In April 1996, Yahoo launched Yahoo Japan as a joint venture with Softbank, with Yahoo and Softbank owning 40% and 60% respectively. However, in all other cases it always held the majority stake. In Europe, Yahoo launched as Yahoo Europe in United Kingdom, Germany and France along with rest of Western Europe with Ziff Davis Yahoo held 70% of the equity stake while Ziff Davis held only 30%.
Yahoo forged strategic alliances with different companies like Procter & Gamble, Walmart, Coca-Cola, Nabisco, Pepsi, Microsoft, and Real Networks. To improve its pure search capability, Yahoo licensed AltaVista’s search engine and to broaden its distribution, Yahoo forged deals with Compaq and Gateway which allowed Yahoo to put its button on the desktops of Compaq and Gateway PCs. However, Yahoo and MTV alliance to create, a music search engine failed soon after its creation.
Yahoo initially started as a search engine, but with alliances and joint ventures it slowly developed as a portal. Mostly growth happened through acquisitions. Some of the companies acquired by Yahoo were Flickr, Konfabulator, Upcoming.org, Del.icio.us, and Webjay. The new Yahoo search engine was built on the acquired technology from Inktomi and Overture. The new search engine created the best search technology for consumers and an effective advertising platform for the advertisers. Yahoo also launched Yahoo 360, a social networking service.
In long run, Yahoo has become a victim of success. The company had adopted the model of being a one-stop portal, offering all the services on its web site. Yahoo’s homepage had links to a host of products and services like e-mail, music, mobile, small business services, health, finance, games, movies, personals, etc.
Acquired Companies
2002 Hotjobs, Inktomi2003 Overture,2004 3721 Internet Assistant, Kelkoo, Oddpost, The All-Seeing Eye, Music Match, Stata Labs Inc, WUF Networks2005 Verdisoft, Ludicorp Research, (Flickr), Stadeon, TeRespondo, Dialpad2005 blo.gs, Konfabulator, Alibaba, Upcoming.org, Whereonearth, del.icio.us2006 Searchfox, Meedio, Gmarket, Jumpcut.com, Adlnterax, Right Media, Kenet Works, Bix.com, Wretch
Strategic Alliances and Joint Ventures
During the same time, Yahoo initiated strategic partnerships. Yang’s objective of strategic partnerships was, to leverage relationships for future financing, rather than raising money. They zeroed on Reuters, and struck a distribution and revenue sharing deal with Reuters. The success of the yahoo – Reuters deal led Yahoo to bring together a pilot program of six advertisers like GM and Visa, each of which paid $20,000 per month.
As the number of paid advertisers along with the daily visitors in Yahoo’s website increased, few companies showed interests in investing in Yahoo. Reuters, computer-magazine publisher Ziff Davis, Japanese software publisher and distributor giant Softbank invested in Yahoo against a portion of its equitystake. Reuters invested $1 mn for a 2.5% stake, Ziff Davis and Softbank each invested $2 mn for 5% stakes.
In 1999 when the dotcoms started to collapse in 1999, and the advertising market shrank, Yahoo had to search new ways other than advertising to make money. Yahoo started charging for some of its existing services, like auctions and personals and introduced new paid services, like extra storage space for email and photos, registration of personal domain names and tools for building personal Web pages. In 1999, Yahoo also entered the ecommerce business by introducing Yahoo Shopping where 9000 merchants joined. Yahoo also partnered with Kmart’s retail website, BlueLight.com, to provide free Internet access to the users, with the objective of attracting large number of new Net-savvy customers.

Brand Google

In Internet on July 30, 2008 at 9:53 am

Google, the largest search engine, besides restricting itself as the number one search engine globally has become a one stop shop destination for many other offerings. It offers G-mail, the fast e-mail service; Google Earth replaced, atlas; Google News replaced newspapers and magazines. Google digitize all books available on the planet to offer e-versions of books. With so much to offer, it was no wonder that starting its journey as a humble search engine in late nineties, the company had emerged as one of the most powerful brands by 2006.
Beginning of Journey
Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University. Larry Page and Sergey Brin planned to develop a new way for online search. The idea behind the setting up of the Google was to organize all the globally available information and make it accessible and useful to all people across the world. Google was incorporated as a privately held company on September 7, 1998.
In 2000, Google was answering 18 million queries daily and maintained a repository of one billion URLs (Uniform Resource Locator). Unlike other search engines, which relied on servers to answer the queries, Google linked PCs to answer the query fast and in accurate manner. This technology leads to a faster response time, greater scalability and lesser cost.
Google offers search facility on different subjects, in different languages, and users could search information on Google Toolbar, Google Deskbar, and on mobile through WAP and i-mode phones. Along with search facilities, Google also provided images, pages in different languages, airlines information and phone numbers, spell check and translation of web pages. Google to stay ahead in the competition and to become one of the most innovative companies, Google used PageRank and Hypertext-Matching Analysis technologies to provide reliable, fast and accurate information.
Google – NameWhen Larry Page and Sergey Brin established Google, the prime focus was on developing a ‘perfect search engine’ as Larry Page, defined Google as some thing that, ‘understands exactly what you mean and gives you back exactly what you want’.
The name ‘Google’ was derived from the word ‘googol’ which meant a mathematical term for 1 followed by 100 zeroes (Googol means 10100). The company was named by nine year old Milton Sirotta, nephew of noted American mathematician Edward Kasner, and was popularized in the book, “Mathematics and the Imagination” by Edward Kasner and James Newman. The name Google itself portrayed the company’s mission to organize information available on the internet. The name and meaning of the name reflected the company’s mission to organize virtually all the information available on the web and make it easily available free of cost. The word Google portrayed both technological and scientific supremacy and not an improbable, silly word.
Google – USPThe unique selling proposition of the Google brand was its searching specialization. Contrary to other search engines, which was evolved as media portals, Google remained a search engine. The four elements based on which Larry Page and Sergey Brin positioned Google differently from the rest of the companies were speed, accuracy, objectivity and easy usage. The easy usage and benefit transformed Google from a search engine to one of the most successful global brands.
Google – Logo
In 1998 Sergey Brin designed the logo of the company, to portray the essence of a cheerful, innovative and technical brand. Sergey Brin wanted Google to carry the fancy and fun Image which reflects in its name, image and logo of the company. The colorful rounded edges depicted that the company is approachable and friendly but at the same time means business and was serious about its work. Google, backed by a great idea and concept, supported by a service that delivers and portrayed by a fun logo and a relevant name, the company enjoyed high brand loyalty.
Google – Brand ExpansionBy 2000, Google piggyback on the four elements – Speed, accuracy, objectivity and ease of use became the largest Internet search engine. With time only one aspect of Google brand changed, which was done in a careful manner. It extended its philosophy from online internet search to easy availability of information, without considering the mode of delivery. Google retained its core online search engine as a separate brand identity and launched a separate brand for its different product category. (I will discuss Google – Brand Expansion in detail soon)
In 2004, Google created new product categories and forayed into unrelated areas viz. social networking, email services, Google earth, Google mini. The Google Search Appliance, the new hardware of Google also signified the brand image of Google.
Google – word-of-mouth wayIn 2006, Google became Generic brand with its unique model of service. Google also became synonymous for online search. Google became a household name and attained a power brand status without any advertising expenditure. The company did not spend anything on print or electronic media or online banners. Google, instead of developing the brand through the traditional way of advertising, focused on experience – user experience, customer experience or searcher experience. Google is a classic example of a power brand built on word-of-mouth. Google has strong word-of-mouth because it delivers on its uncomplicated promise. Its reputation spread with word of mouth from millions of satisfied users of Google as a search engine and helped the brand building process.
Google – Marching Ahead
Google has developed an emotional character that transcends cultural, geographical and language barriers. The inherent strength Google has built with time helped it in surviving and competing with industry power house like Yahoo and Microsoft. Google has focused on its strength by constantly projecting solutions to problems first rather than making money.
Google with a simple and uncomplicated business model which was supported by a simple brand and logo was the main prerequisite for the company’s success. Google portrayed itself as a company of 21st century and amazed many companies with its meteoric success.

Google built on Acquisition

In Internet on July 30, 2008 at 9:51 am

Google built on Acquisition
It is a popular believes that Google is born and built on innovations, which is true. The making of Google is not only based on innovation but acquisitions also play a critical role. Google bought companies and worked on their properties to develop better product. The end goal of acquiring a company may be aligned with Google’s overall mission. Google bought companies to grab global database, make that data useful and accessible, attract users attention and loyalty towards the database, and most importantly to increase profit from ads displayed with the data.

2001Deja , Usenet which helped Google develop Google GroupsOutride , Web search engine which helped Google develop Google Personalized Search

2003Pyra Labs , Weblog software which helped Google develop BloggerNeotonic Software , Customer relationship management which helped Google develop Google Groups, GmailApplied Semantics , Online advertising which helped Google develop AdSense, AdWordsKaltix , Web search engine which helped Google develop iGoogleSprinks(a division of Primedia) , Online advertising which helped Google develop AdSense, AdWordsGenius Labs , Blogging which helped Google develop Blogger

2004Ignite Logic , HTML editor which helped Google develop Google Page CreatorBaiduA , Chinese language search engine which helped Google developPicasa , Image organizer which helped Google develop Picasa, BloggerZipDash , Traffic analysis which helped Google develop Google Ride FinderWhere2 , Map analysis which helped Google develop Google MapsKeyhole, Inc , Map analysis which helped Google develop Google Maps, Google Earth

2005Urchin Software Corporation , Web analytics which helped Google develop Google AnalyticsDodgeball , Social networking service which helped Google develop Google Mobile, Google SMSReqwireless , Mobile browser which helped Google develop Google MobileCurrent Communications Group , Broadband internet access which helped Google develop Internet backboneAndroid , Mobile software which helped Google develop AndroidSkia , Graphics software which helped Google develop AndroidAkwan Information Technologies , Search Engines which helped Google develop Internet backboneAOLB , Broadband internet access which helped Google developPhatbits , Widget engine which helped Google develop Google DesktopallPAY GmbH , Mobile software which helped Google develop Google MobilebruNET GmbH , Mobile software which helped Google develop Google Mobile

2006dMarc Broadcasting , Advertising which helped Google develop AdSenseMeasure Map , Weblog software which helped Google develop Google AnalyticsUpstartle , Word processor which helped Google develop Google Documents@Last Software , 3D modeling software which helped Google develop Google SketchupOrion , Web search engine which helped Google develop Google Search2Web Technologies , Online spreadsheets which helped Google develop Google SpreadsheetNeven Vision , Computer vision which helped Google develop Google MapsYouTube , Video sharing which helped Google develop YouTubeJotSpot , Web application which helped Google develop Google SitesEndoxon , Mapping which helped Google develop Google Maps

2007XunleiC , File sharing which helped Google developAdscape , In-game advertising which helped Google develop AdSenseTrendalyzer , Statistical software which helped Google develop Google AnalyticsTonic Systems , Presentation program which helped Google develop Google DocumentsMarratech , Videoconferencing which helped Google develop Google TalkDoubleClick , Online advertising which helped Google develop AdSenseGreenBorder , Computer security which helped Google develop Internal usePanoramio , Photo sharing which helped Google develop Blogger, MapsFeedBurner , Web feed which helped Google develop Google ReaderPeakStream , Parallel processing which helped Google develop Server (computing)Zenter , Presentation program which helped Google develop Google DocumentsGrandCentral , Voice over Internet Protocol which helped Google develop Google MobileImage America , Aerial photography which helped Google develop Google MapsPostini , Communications security which helped Google develop GmailZingku , Social network service which helped Google develop Google MobileJaiku , Micro-blogging which helped Google develop Google Mobile

2008DoubleClick , an online advertising
Historically, the focus of Google while acquisition is on technology and data acquisitions, which helped it emerge as the Power brand.

Source: http://en.wikipedia.org

The Google Economy

In Internet on July 30, 2008 at 9:47 am

Google has come a long way; from one of the Internet search engine to the worlds most popular search engine. It is preferred over search engines which are one among the pioneers of the search engine such as AltaVista, Infoseek, Netscape and Lycos.
Google piggyback on its innovative strategy to generate revenue by placing advertisements on sites which contain information related to those ads has indeed made Google highly profitable. The revenue model, almost since beginning, has been successful in giving its competitors a run for their money. In a short span of time, Google has become the best search engine by eating into the market share of Yahoo AltaVista, Infoseek, Netscape and Lycos.
Google always focused on product development which is user friendly and offers great customer experience. No wonder, Google, since inception came up with innovative ideas like Blogs, AdWords, video search and many other features on its search engine, which offered great user experience. It also helped, Google developed an emotional character that transcends cultural, geographical and language barriers. This inherent strength of Google in initial days helped survive in industry which was dominated by industry power house like Yahoo and Microsoft and later on helped it emerge as the winner. Google has focused on its strength by constantly projecting solutions to problems first rather than making money.Google hasThe BirthThe beginning of the story, Google started when Sergey Brin and Larry Page were doing their Ph.D. at Stanford University in computer science, as a part of research group called MIDAS (Mining Data at Stanford). Sergey Brin, with his Professor Rajiv Motwani started experimenting on finding ways to extract information from large chunks of data. Larry Page, at the same time spent time with the search engines (Altavista, Yahoo etc.) on Digital Libraries Project to find how they analyzed data.
Sergey Brin and Larry Page, after teaming up started downloading the web onto his desktop and even devised a method he called PageRank that would assign priority to websites with quality links. The PageRank, going forward would be backbone of the search engine Google.
In 1997, Page developed a primitive search engine called BackRub which was later renamed Google. The duo left Stanford University in the fall of 1998 moving their search engine to a nearby garage. On September 07, 1998, they established the Google Inc. The duo started experimenting on the Google’s web design to make it look more polished with high speed.
The Early DaysThe search engine became quite popular through word-of-mouth, e-mails and instant messages. In 1998, PC Magazine had chosen Google as the top 100 web sites. By 2001, Google was on its way to become a lexicon in the dictionary continuing to offer 100 million searches per day making it one of the top notch quality services to people across the world.
Google started with difference and positioned it as no-nonsense search engine. Google, unlike traditional search engines which place search ads mixing them with search results to make money, started delivering accurate results to the keywords placed in search. They found the idea of placing ads in the site more commercialized and will ultimately dilute the main purpose of the search engines.
In Search of Revenue ModelThe duo realized that only great product will not generate revenue they have to work on the revenue model. But at the cost of revenue generation they were not in favor of compromising on the search results quality. The duo after much brainstorming with Google team finds out a source to earn revenues. Google develop its business around two revenue streams – online advertising and search services. Google has been generating enough revenue from its AdWords, AdSense and Gmail service. The revenue model was well received by the viewers and the users.
The difference between Google and Yahoo is the revenue factor. Yahoo gets its revenue from Yahoo mail, ads, and some other features where as Google gets almost 85% of its revenue from ads. Google’s success has incited Microsoft, AOL and Yahoo to develope their own commercial search offerings
Google – More than a Search Engine
In early days of search engine growth when most of the online search engine companies spent a lot of money on marketing to build their brands, Google, focused solely on building a ‘better’ search engine. Everything Google did from the development of advanced technology to the design of user interface was focused on delivering the best search results. The effort to develop a better search engine help Google develop a brand.
When Google entered the online search market, Yahoo was the market leader. Their persistent efforts towards that objective proved fruitful as, in a span of five years, Google placed itself ahead of Yahoo in the search engine market. In 2002, Google pioneered the concept of AdWords and AdSense, and thus created a sensation in the field of online advertising.
Now, Google is much more than a search engine, it offers various other features for its users. List of the services which Google offers to its users apart from the search engine are:
Google Desktop : Search and personalize your computerGoogle Earth : Explore the world from your computerGoogle Finance : Business info, news, and interactive chartsiGoogle : Add news, games and more to the Google homepageImages : Search for images on the webGoogle Maps : View maps and directionsGoogle News – now with archive search; Search thousands of news storiesGoogle Scholar : Search scholarly papersGoogle Video : Search for videos on Google Video and YouTubeGmail : Fast, searchable email with less spamGroups : Create mailing lists and discussion groupsOrkut : Meet new people and stay in touch with friendsPicasa : Find, edit and share your photosReader : Get all your blogs and news feeds fastSites : Create websites and secure group wikisGoogle Talk : IM and call your friends through your computerGoogle Translate : View web pages in other languagesGoogle YouTube : Watch, upload and share videos
Google is increasing its revenues with introduction of new features.
Google – growing with Strategic Partnerships and AcquisitionGoogle has served various strategic partnerships with companies like Yahoo!, AOL, Earthlink, and Ask Jeeves. The strategic partnership in place, its ad business was showing signs of good growth.
Read: Google built on Acquisition to know more about Google Acquisitions in past.
Google grew to such an extent that it was very tough replicating its network or business for its competitors. The constant innovation at Google is the real motive for its services.
ConclusionGoogle will remain the best and popular company both electronically and emotionally. The company employs brilliant mathematicians, engineers and technologists to tackle all the problems. The Google team, have developed a firm that doesn’t need any introduction or promotion. It has replaced Microsoft with its rapid pace of innovation and mantle of leadership. Google has placed itself in a special position in the hearts and minds of many people throughout the world.